Boomerang Streaming Service to Shutter After Seven Years

Discovery Cuts Back on Streaming Services

Discovery, Inc. has announced that it will be discontinuing its Boomerang streaming service. The service, which launched in 2014, featured a library of classic cartoons and animated shows. This news comes after Paramount announced that it would be shutting down its own streaming service, CBS All Access.

Content Migration to Other Platforms

Some of the content from Boomerang will be migrated to other Discovery streaming platforms, such as HBO Max and Discovery+. Discovery has been making a number of cuts to its streaming services in recent months, as it looks to streamline its operations and focus on its core offerings.

Impact on Subscribers

The closure of Boomerang will affect approximately 4 million subscribers. Discovery has not announced what will happen to these subscribers, but it is likely that they will be offered refunds or alternative streaming options.

Industry Trends

The closure of Boomerang is part of a larger trend in the streaming industry. As competition intensifies, streaming services are increasingly looking to differentiate themselves by offering unique content and exclusive programming. This has led to a number of mergers and acquisitions, as well as the launch of new streaming services.